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Category | Serif |
---|---|
Classification | Humanist slab serif |
Designer(s) | Tobias Frere-Jones Jonathan Hoefler |
Foundry | Hoefler & Frere-Jones |
Archer is a slab serif typeface designed in 2001 by Tobias Frere-Jones and Jonathan Hoefler for use in Martha Stewart Living magazine. It was later released by Hoefler & Frere-Jones for commercial licensing.
Structure[edit]
The typeface is a geometric slab serif, one with a geometric design similar to sans-serif fonts. It takes inspiration from mid-twentieth century designs such as Rockwell.
The face is unique for combining the geometric structure of twentieth-century European slab-serifs but imbuing the face with a domestic, less strident tone of voice. Balls were added to the upper terminals on letters such as C and G to increase its charm.[1]Italics are true italic designs, with flourishes influenced by calligraphy, an unusual feature for geometric slab serif designs. As with many Hoefler & Frere-Jones designs, it was released in a wide range of weights from hairline to bold, reflecting its design goal as a typeface for complex magazines.[2]
Uses[edit]
The typeface has been used for, among other things, branding for Wells Fargo and is a main font for the San Francisco Chronicle and Wes Anderson's film The Grand Budapest Hotel.[3]
References[edit]
- ^Devroye, Luc. 'Jonathan Hoefler'. McGill University. Retrieved 29 September 2014.
- ^Earls, David John. 'Archer'. Typographica. Retrieved 11 July 2015.
- ^Adams, Lauren. 'Is Archer's Use on Target?'. AIGI.
External links[edit]
- Archer (H&FJ website)
Retrieved from 'https://en.wikipedia.org/w/index.php?title=Archer_(typeface)&oldid=931150050'
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- Download Archer Fonts | Hoefler & Co.Archer Bold Small Caps. Archer Bold Italic. Archer Black. ... View this font package Archer 2 Pro — 15 Styles. Archer's most delicate weights: Hairline, Thin, ...
- Archer Fonts | Hoefler & Co.Archer, the colorful slab serif. Sweet but not saccharine, earnest but not grave, Archer is designed to hit just the right notes of forthrightness, credibility, and ...
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Please note: If you want to create professional printout, you should consider a commercial font. Free fonts often have not all characters and signs, and have no kerning pairs (Avenue ↔ A venue, Tea ↔ T ea).
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